TECHNICAL SPECIFICATIONS
FOR AD SUBMISSIONS

Submitting a “print-ready” display ad to the News

If you or your designer wish to submit a print-ready ad, please check our specifications and templates. All ads should be accompanied by a print-out or a facsimile, at (937) 767-2254, of the ad. If you’re not sure of whether we can work with your ad, or need any other type of technical assistance, please call us at (937) 767-7373, or e-mail advert {at} ysnews(.)com

Formats

Please click on the format you are using for more detailed submission information.

Our preferred format is Adobe Acrobat (PDF, v4 or v5)
We can accept files in the follwing formats:
• Adobe InDesign Files (CS2 or earlier)

• Adobe PageMaker v7
or earlier 
• QuarkXPress v6
or earlier
• Adobe Illustrator (CS and earlier).
• Adobe Photoshop CS or earlier (JPEG, TIF)
• A word about digital photographs


General Instructions (back to top)

The News uses Macintosh computers. Please keep in mind that any fonts submitted must be compatible with the Macintosh.

1) Download the template below of the program you wish to use:
Right-click (PC) or Click and hold (Mac) to download link to disk. Please note that you may change the vertical size of the ad (e.g., 2 col x 4 in to 2 col x 5 in). The document size must be the exact size of the ad dimensions.

PREFERRED METHOD
Compose your ad and export it to a PDF format:

Different page layout programs have different ways of creating a PDF from a document. Please consult your user’s manual for specifics. Also keep in mind that this may require plug-ins, extensions or other software which you may not have. Deselect any option for crop marks when creating the PDF. The final PDF should be the exact size of the ad dimensions.

ALTERNATE METHOD
Compose your ad and collect all the elements for electronic output:

Different page layout programs have different methods of collecting the fonts and images used in a layout. Please consult your user’s manual for specifics. Again, fonts need to be Mac compatible, or we will substitute similar fonts where necessary. We need all the components of an ad — logos, images, fonts, etc. — in order to successfully use the ad. DO NOT EMBED IMAGES IN A FILE.

PLEASE NOTE: WE CANNOT ACCEPT MICROSOFT PUBLISHER DOCUMENTS.

If you have any problems, questions or confusions, please feel free to call (937) 767-7373 for help. Keep in mind that we may not be able to assist you with specific software or hardware problems.


Specific instructions

Adobe Acrobat PDFs (back to top)
When creating a print-quality PDF from any design program which has that option, please make sure the settings on your export dialog boxes reflect the following:
• Color and Grayscale bitmap images should downsample to 300dpi, at maximum quality JPEG or Automatic compression;
• Monochrome bitmap images should downsample to 1200dpi;
• All printers marks should be off (deselected) and there should be no bleed;
• Any color settings should be left unchanged;
• Subset all fonts below 100%


Adobe InDesign Specifications (back to top)
The Yellow Springs News can accept InDesign documents created in CS2 or earlier only. We cannot accept InDesign version CS3 or above documents. To create a PDF from your InDesign document, use the “export” function and select Adobe PDF. Choose “Acrobat v5″ compatibility and follow the specifications above for proper PDF generation.

NOTE: Set your DOCUMENT SIZE to the actual size of your ad, e.g., 2.42″ x 4″. DO NOT USE 8-1/2″ x 11″ AS YOUR DOCUMENT SIZE.

As a rule, please avoid using drop shadows and other layer effects, as this can present problems at our printers. If you have any questions about a particular design, feel free to call or e-mail us.


Adobe PageMaker Specifications (back to top)

NOTE: PageMaker has been discontinued by Adobe; although we will accept PageMaker files, we recommend upgrading to a newer page layout program.

The Yellow Springs News can accept PageMaker documents created in 7 or earlier. In order to successfully export a high-quality PDF from a PageMaker document, you may require a custom third-party plug-in, as well as Adobe Acrobat and Distiller. When exporting, please follow the specifications above for proper PDF generation. NOTE: PageMaker has been discontinued by Adobe; although we will accept PageMaker files, we recommend upgrading to a newer page layout program.

NOTE: Set your DOCUMENT DIMENSIONS to the actual size of your ad, e.g., 2.42″ x 4″. DO NOT USE 8-1/2″ x 11″ AS YOUR DOCUMENT DIMENSIONS.

When submitting a native PageMaker .pmd document, you must gather images and fonts manually. Enclose these along with the document for proper output. DO NOT EMBED IMAGES IN THE FILE — they will not print. Note: fonts must be Macintosh compatible, or we will substitute similar fonts where necessary.


Quark Xpress Specifications (back to top)
The Yellow Springs News can accept QuarkXPress documents created in v6 or earlier. In order to successfully export a high-quality PDF from a Quark document, you may require a custom third-party QuarkXPress Xtension, as well as Adobe Acrobat and Distiller. When exporting, please follow the specifications above for proper PDF generation.

NOTE: Set your PAGE SIZE to the actual size of your ad, e.g., 2.42″ x 4″. DO NOT USE 8-1/2″ x 11″ AS YOUR PAGE SIZE.

When submitting a native QuarkXpess .qxd document, use the “collect for output” function to gather images and fonts. Enclose these along with the document for proper output. Note: fonts must be Macintosh compatible, or we will substitute similar fonts where necessary.


Adobe Illustrator Specifications (back to top)
The Yellow Springs News can accept Illustrator documents created in CS version or earlier. In order to create a PDF from an Illustrator document, use the “save as” function and specify “Adobe PDF. Please note that in order to avoid font problems, all fonts should be converted to outlines before saving as PDF.

When submitting a native Illustrator .ai document, either enclose all fonts along with the document, or convert all fonts to outlines. Note: fonts must be Macintosh compatible, or we will substitute similar fonts where necessary.


Photoshop TIFF, JPEG and PDF Specifications (back to top)
The Yellow Springs News can accept Photoshop TIFF and JPEG documents, as long as they are not too large (see submission dimensions table below).

When creating a Photoshop JPEG or TIFF (some design programs such as Corel Draw will allow a file to be exported as a bitmap TIFF or JPEG image), please use a resolution no lower than 300dpi for grayscale art and 600dpi for black-and-white line art. When saving a file as a JPEG, always select the compression which will give MAXIMUM QUALITY, MINIMUM COMPRESSION. Your files will be larger, but will reproduce much better. Note: We will not be able to alter any bitmapped image files we receive, although we may be able to adjust sharpness and contrast. We also do not recommend producing large ads as JPEGs, since the file size tends to be unwieldly.

A note about Photoshop PDFs: In Photoshop v6 and higher, it’s possible to create shadows and other complex graphic effects in “effects” layers. Be sure to FLATTEN your file and remove any ALPHA CHANNELS before saving as a PDF, otherwise, some effects will not be rendered correctly. It is safest to submit any ad built in Photoshop as a JPEG.


Submitting digital photographs (back to top)
We prefer to receive digital photographs — rather than having to scan printouts — for all submission purposes. However, there are some limitations:
• Images should be approximately 300 dpi (175 dpi minimum) at publication size, e.g., 5″ x 4″ at 300dpi.
• Images must be high-resolution and saved with high-quality compression. Digital cameras allow adjustment of settings for quality and resolution; please consult your manual for details.
• Though we print in black and white, images should be submitted in color whenever possible.
Note: Web-quality images (72 to 96 dpi) are too low a resolution for print. Please call if you have any concerns about the quality of your images.


Downloadable templates (back to top)

InDesign v2.02 1 col x 4 in
(2.42 in x 4 in)
2 col x 4 in
(5 in x 4 in)
3 col x 5 in
(7.67 in x 5 in)
4 col x 6 in
(10.3 in x 6 in)
Full page
(13 in x 21.5 in)
QuarkXPress v4.04 1 x 4
(2.42 in x 4 in)
2 x 4
(5 in x 4 in)
3 col x 5 in
(7.67 in x 5 in)
4 col x 6 in
(10.3 in x 6 in)
Full page
(13 in x 21.5 in)
PageMaker v6.5 1 x 4
(2.42 in x 4 in)
2 x 4
(5 in x 4 in)
3 col x 5 in
(7.67 in x 5 in)
4 col x 6 in
(10.3 in x 6 in)
Full page
(13 in x 21.5 in)
Adobe Illustrator v8 1 x 4
(2.42 in x 4 in)
2 x 4
(5 in x 4 in)
3 col x 5 in
(7.67 in x 5 in)
4 col x 6 in
(10.3 in x 6 in)
Full page
(13 in x 21.5 in)
Photoshop v7 1 x 4
(2.42 in x 4 in)
2 x 4
(5 in x 4 in)
3 col x 5 in
(7.67 in x 5 in)
(not
recommended)
(not
recommended)

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